Don’t...
... assume a need
... go chasing waterfall
... be short-sighted
... assume browsers are equal
... trivialize choice of platform
... downplay user experience
... gloss over bits & bytes
... be online only
... favour branding over users
... disrupt the experience
... load too much too fast
... squeeze the world in
... re-invent the wheel
... make user type
... do roll-overs
... forget to test
... forget to guide your users
reference: http://www.slideshare.net/ronnieliew/mobile-application-design-development-5465097
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