Say you have 2 page variations for an A/B test.
Page A (original) - /home
Page B (variation) - /home_variation
In order for Google spiders to only pick up contents in Page A since it has already been crawled and SEO-ed and we don't want Page B to affect SEO rankings, we need to specify in Page B that the url to Page A is canonical, ie. the main url.
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